Anthill Magazine is an Australian business magazine with widespread national circulation. Anthill was created to bridge the gap between publications focused on large corporations and those devoting their pages to small businesses and start-ups. It's a highly creative publication that has won multiple awards, including two Australian Publishers Assocation Bell Awards.
For their December 2008/January 2009 issue, they undertook an experiment to produce an issue comprised completely of content produced and written by their readers. Dubbed the "Magazine 2.0" experiment, it's a concept that reflects the exploding online trend towards user-interaction and social networking as a means of content generation. It's never been done in the traditional publishing world, and we were thrilled to be a part.
Anthill was looking for a cover that would jump off the shelves, and one that would clearly communicate the concept without being overly busy or complex. Sometimes, the simplest solution is the most effective. We couldn't be happier with the final result.
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